The Edrington Group announced that it has finalised an agreement under which it will buy the Cutty Sark blended Scotch whisky brand from Berry Bros. & Rudd (BB&R).
Edrington has enjoyed a long-term partnership with BB&R under which it has supplied blended whisky for the Cutty Sark brand for over 70 years and is currently responsible for all aspects of producing Cutty Sark. Today, Cutty Sark is a top three whisky brand in Mediterranean countries such as Greece, Spain and Portugal, where it is popular in the fast-moving on-trade. The brand continues to have a strong presence in America and is increasing its footprint in Asia and developing markets.
Under the deal, BB&R will acquire The Glenrothes single malt brand from Edrington, which has signed long-term supply agreements to provide whisky fillings and stocks to BB&R. Edrington will retain ownership of The Glenrothes distillery. The transaction will also involve Edrington acquiring all distribution contracts on Cutty Sark in force at the time of completion. The Edrington sales-and-distribution alliance (Maxxium) will continue to distribute The Glenrothes in key international markets and is also expected to provide a distribution option for other brands within BB&R’s super-premium spirits portfolio.
The agreement is due to be concluded by April 2010.
The Edrington Group was advised on the transaction by McQueen.
Enquiries:
Luke Withnell +44 20 7484 8812